Joomla Solutions Template

An e-commerce web site should be designed to gradually lead the customer through the learning and sales process. Your sales text must be grammatically sound and spelled in the right way. Poor spelling loses credibility points right away. Make sure that there is loads of professionally laid out textual content on the site to draw in search engines as well as to tell prospective clients.

Use keywords and key phrase rich text; that is, use copy that includes common phrases that folks would enter into search engines when performing a search. The copy you use should not just be informative; it has to actively sell to the site visitor.

*Cross Browser Compatibility: - there are presently over a hundred different types of internet browsers now available. Internet Explorer's major rival is Firefox and what looks nice in Internet Explorer may look rotten or maybe crash in other browsers! Make certain that you design your site to be viewable in at as many browsers as possible.

*Use of images: - Images are a superb medium to help in the online sale of your products/services, particularly useful to those clients with poor literacy levels or who are in a hurry, as we all appear to be nowadays. But recall, while a picture might be worth one thousand words in the offline world, it’s worth almost nothing when it comes down to search engines as the web doesn't see photos.

*Site Navigation: - Site navigation should be easy and all of the questions a client may ask should be answered along the way. Wherever possible, stick to the "3 click rule" - that is, a visitor will be able to access any information pertaining to your product or service inside three clicks of another area of your web site. Pay attention to cross-browser compatibility issues as many complicated menu systems play havoc with browsers.

*Recommended pages: -

1. About Us Page: The "About Us" page is very important to boosting buyer confidence. It offers an outline of the business, your commitments and direction. While we're all protecting of our privacy, online business isn't different to normal business in that we all like to put a face to the name - we want to assure our site visitors.

2. Privacy policy: What are you about to do with my information? - A question asked by many online shoppers. Building a privacy policy does not necessarily need a legal team.

3. FAQ’s: Doubtless you will be asked many questions on your product. Many of those questions will be repetitive. It's these questions and responses that you will need to add to your FAQ page. This promotes client confidence and saves your irreplaceable time. A potential customer might be slightly hesitant in asking questions and this hesitancy may transliterate into a lost sale. A well constructed FAQ will help coax these online customers into buying.

4. Testimonials page: Testimonials can be implemented on a page of their own, or interspersed between your own statements concerning the product. If you do actualize a testimonials page, make sure that it can be accessed with one click from any other page on the site.

If you do not have any testimonials or referees, it could be profitable considering supplying an exclusive set of people with the product freed from charge for testing and feedback purposes.